Thursday, June 18, 2015

4 pieces of advice for first time Kickstarter creators

We've recently proven that a complex project involving lots of cardboard, dice, wood and plastic space ships can be delivered on time (actually early, but that is beside the point). It's all about hard work and proper planning. So, if you decide to crowd-fund, it's up to you to do the same or better.

I am going to keep this short and simple, as what I am about to say has been said before and will probably be the same sentence that any experienced Kickstarter creator will give any "first-timer": deliver!

Advice no. 1: Plan to deliver! Ideally this should done be on time, but late is still better than never. US authorities are taking a closer look at creators who do not deliver and you may face legal action. I need to clarify this... if you're what people define as a "normal person", you will think it is very odd to read these few lines, but NSKN Games has received numerous messages from creators-to-be with questions such as "Do I have to deliver? What happens if I don't?". Now, there is an "official" answer, the FTC takes legal action against creators who mislead and mismanage.


Advice no. 2Kickstarter is hard work, not easy money. Start with this idea in mind and the countless challenges you face will seem a lot easier. Well, maybe not a lot, but somewhat easier :)


Advice no. 3: The key to success is good planning. This applies to pretty much everything you do in life, but for Kickstarter creators this is especially true. Sound common sense is your first tool, but there are plenty of resources in the digital world which can help you crack open the secrets of strategic planning and project management. You can also hire a professional to guide you through the whole process and this may very well pay off if you are unwilling or don't have the time to learn everything there is to learn, but this is just back-up.


Advice no. 4: Do your homework. It is very unlikely that you will reinvent the wheel, so take a look at some of the successful projects and see what they have done right. Check their campaign pages, but do not ignore the updates and comments section, they often reveal more than the main project page itself. There are thousands of successful projects so you will most likely be overwhelmed by the variety of approaches. Every single Kickstarter creator will tell you that their way is the right way. Your quest is to discover yours. "Steal" the best ideas from past successful projects and adapt/improve them to your vision. It sounds easy enough, but it's a lot of hard work. 

If these pieces of information sound generic, we will return with some more advice specific for board games.

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1 comment:

  1. Just received a check for $500.

    Sometimes people don't believe me when I tell them about how much money you can earn taking paid surveys at home...

    So I show them a video of myself getting paid over $500 for filling paid surveys to set the record straight once and for all.