Unlike the other conventions we
attended, the Toy Fair is not about playing or selling board games. It’s a
trade fair where the big names in the toys and hobby industry show to
distributors and retailers their latest creations.
For those who attended SpielEssen at least once and had the impression that it’s huge, well… this is
several times bigger. There are 12 halls populated with stands ranging from 10
to hundreds of square meters and some of the exhibitors have brought really
fancy stuff to show. The most striking item I have seen so far is an artificial
waterfall.
I’ve told you all these
apparently meaningless facts to emphasize the size of this fair. I must admit
that I am proud to represent NSKN at this enormous exhibition and I must also
confess that even before it started I feel a bit overwhelmed. The hall
dedicated to board games (10.1) is one of the smallest in the fair and our
booth is only 10 sqm. It definitely shows that we’re a growing company. But the
important thing is that we are here and we’re hoping that our presence will not
go unnoticed.
Our single aim here in Nürnberg
is to gain awareness. We want to show our games directly to those who are able
to bring to the stores closest to you. We have more than 30 confirmed meetings
and at least that many with a good probability of happening, most of them with
distributors and retailers.
The plan is simple, we will
advertise Exodus and Wild Fun West, two board games which were pre-released in
Essen 2012 but were originally scheduled for 2013. But that’s not all. We’re
trying to test the market for the games we have planned for this year. There’s
an expansion for Warriors & Traders called Middle Ages, there an expansion
for Exodus and a brand new game that I’ve already mentioned, Praetor. And even
this is not all, we’re also planning to license a computer game which we want
to transform into a table-top, but since none of these are confirmed I prefer
not to disclose more details now.
All in all, we have lots of
plans, but our expectations are not set too high, we’re aware that this is a
beginning for us and that we have a lot to learn.
To end on a positive note, we
have good news for those who living in Scandinavia (Denmark, Sweden, Norway).
We reached a distribution agreement and Exodus and Wild Fun West will be in
Nordic stores in a few weeks.
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